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Data visualization · BI
Superstore performance dashboard
A dashboard is only useful if someone can find their answer without a walkthrough. This one puts the top KPIs first, then shows how sales relate to profitability, using custom charts on synthetic superstore data.
Interactive: filter and hover directly in the dashboard. If it doesn't load, open it on Tableau Public.
Design choices
- KPIs first. The headline numbers sit at the top, so the most common question is answered before any scrolling.
- One relationship per chart. Sales against profitability gets its own view, rather than sharing a crowded chart with other measures.
- Custom charts where defaults fall short. Built in Tableau with layouts designed for this data, not the default templates.